If you are running a business account on Instagram, you can get a lot of benefits from the insight feature. The insight feature is not for private accounts and has been designed for business accounts only.
Just like its name suggests, the feature gives you an insight into how your page is doing on the platform and how your audience is reacting to your content. It also gives you an insight into what is trending on Instagram and what the audience is reacting to the most.
The feature gives you a more numerical and graphical statistics of the status of your account on Instagram and how it is working with the audience. It gives you statistics for different aspects of your page.
Let’s see what information you can get from Insights on Instagram.
- Instagram impressions
Instagram impressions are the detail of all likes, views, and general traffic on your account. Now some people choose to buy Instagram impressions to increase the outreach of their page. Whatever the case might be, you can get a lot of information from the Instagram impressions. You can get to know how people are reacting to your content, and you can use that data to improve your content.
- How many people are watching your content?
This feature will help you get more information about how many people stopped to view your posts while they were scrolling down their feeds. This will give you an insight into which kind of your posts were more viewed and which posts were ignored and were scrolled through. It will help you change your content into a direction that gets more attraction and views.
- How many people are visiting your profile?
It is yet another excellent feature in the Insights feature. It will tell you how many people have visited your profile. It will also give you different statistics about how many of those visitors were male or female, and how did they react to your posts. You should keep a close eye on this number because if you are losing the number of visits on your profile, it means that something is going wrong with your content, and people are not reacting to it the same way. So you might want to change your content for good.
So you see, the Insights feature can be a lot of help to you. It can help you build a better connection with your followers, and you will be able to build a better community.
Changing content that meets with both your requirements and is also good enough for your audience can be tough; however, it is the only ticket to success on Instagram. Instagram is probably one of the toughest social media platforms to build a following on since it is all about the numbers and followers. However, if you remain true to your content, you will be able to build a genuine community that will support you for much longer. The more following you have, the more money you will make, so it’s better that you start using the Insights feature for good.