IGTV is an application that can be used by itself or one can use it with the Instagram application. IGTV is Instagram’s YouTube as it is made to create long videos. Anyone can set their own channel and make videos on it that can be an hour long. The great thing about IGTV is that it can be a video-centered channel, or it can complement your Instagram page and have videos on it as well as pictures, it is all up to brands and users which option they choose.
Through IGTV, your brand can reach many viewers and it can benefit you and your brand altogether. Marketers are especially using this platform to showcase their products and services in a unique fashion. Making 6–10-minute videos with engaging content can really boost your sales as a brand or viewers as a user in the form of influencers or content makers in gaming, drama, comedy etc.
IGTV helps in many ways; it can help brands have their own identity, it helps create something that can give a business the presence it rightfully deserves.
So, here are a few ways you can jumpstart your IGTV.
1st Way: See who your real audience is.
The first step is to seek your real audience. You can only find your real audience by knowing who you are and what you want to offer. For example, if you are a sports apparel brand, you will target people that are into sports to sell your sports-related apparel. If you are a restaurant, you will target people that love food, you will target travelers, therefore, you will make content related to them. So, see who you are what you want to offer, and make content related to that to seek out your real audience.
2nd Way: Create small videos that are easily digestible.
Instagram only allows users that are verified to make hour-long videos and upload them. For users that are not verified, they only have the option of making videos that are either 15 seconds long or 10 minutes long. So, make sure the videos that you are making are short and to the point. You should make videos that have all the important information which will attract your target audience.
The reason why short videos are most easily watchable is that the attention span of people has decreased. People nowadays are too busy to watch a 10-minute video about a service or a product. This is why ads are barely 5-30 seconds long because this is the time length that works the best for customers. No one is going to watch a 10-minute video on a mobile phone; it can all be done in 2-5 minutes. So, make videos that are short and to the point.
3rd Way: Buy IGTV views.
For those who are just starting up and are seeing no traffic on your IGTV, they can simply go for service that offer you to buy IGTV views for your channel. You can choose different packages according to your budget. The benefit of buying IGTV views is that when people will see that your IGTV video has a lot of views, they will want to watch the video too simply because they think many people have already seen it. This can increase traffic and views to your IGTV video. Therefore, Buy IGTV views or buy Instagram Tv views to get a jumpstart on your IGTV channel.
4th Way: Show the BTS of your business for maximum engagement.
Being honest and casual with your audience and your followers by showing them behind-the-scenes of the office or your business is a good way to build your IGTV audience. When you showcase your employees and their personalities, it can form a deep relationship. The customers, followers, and viewers will trust you, trust your brand, and trust the products and services you offer. Comments can be generated easily by doing BTS IGTVs.
5th Way: Make sure to inform your followers.
The fourth way to build an audience and build your customers is to educate and inform them about the services and the products you are offering. Making tutorials can better help the viewers understand if the particular service will benefit them or not. Therefore, get down and start crunching ideas; it isn’t hard. If you are a mobile selling business, make videos on new mobiles, show how they work, etc. If you own a restaurant, you can make tutorial videos on how you make a certain dish; you can give tips on how to use your services and products so customers can get full usage of it.
6th Way: Make sure to use subtitles.
If you are from a country that does not speak English as a first language, then have English subtitles in all of your videos for international exposure. If you are making it in English, put subtitles in your native language and vice versa.
These are the ways you can increase the audience of your IGTV, so make sure to follow each step to get the best of this amazing Instagram feature.